Welcome to my design archive
Below is a curation of theoretical and practical works ranging from writings, smaller projects, briefs and commercial designs.
To view any writings or archived works, please feel free to drop me an email
rachellhq@gmail.com
Writings
New Paradigms in Design and the Future Roles of Designers
The critical essay takes on reflective approach in its documentation of experiences with design education. Areas of potential and limitations within the current and future design paradigms are discussed to gain insight into the opportunities for educational evolution.
Written for the Global Design Initiative. 2023.
Selfscapes: Redefining Digital Identities
Experiments into the potential of generative visuals as representations of identities in the online space.
The Dissertation comprises of all research, theories and documentations of the Selfscapes project. Key concepts of identity, data and generative design are brought forth through speculative discussions in this essay. Through a ‘research through design approach’, the research utilises experimentative and reflective methodologies in its documentation to critically examine the efficacy of the prototypes as identity tools. Ultimately, the research fosters an enhanced awareness for digital identities and strengthens interpersonal and intrapersonal relationships in the online space.
Written for the Selfscapes project. 2023.
Archival
Works
LASALLE Graduation Showcase
Website
Designed the 2023 graduation showcase website for the School of Design Communication, LASALLE College of the Arts Singapore. Animated UI interactions were coded and programmed to enliven the website experience. Coordinated a systematic approach to ensure an efficient data collection process for the whole cohort.
2023
Spotify
TikTok Filters
Interactive TikTok AR filters that are reactive to the user's facial expressions were designed to promote Indonesian pop music.
2022
Carro
3D OOH + Key Visuals
3D out of home activation and key visual renderings for Carro Singapore.
2022
Generative Visuals
in Digital Spaces
Research Compendium
The Research Compendium is a printed publication documenting case studies that leverage on generative visuals as a means for representing the self/ the brand, as a form of communication and as forms of flexible and generative identities.
2022
Zoom Zoom:
Story-Based Learning
RSA Open Brief
Zoom Zoom is a online experience catered to provide creative learning for pre-school children.
2022
The Hungry &
The Hairy
Netflix Live Project
Based on the Korean variety show "The Hungry and The Hairy" this Netflix live project aims to create an activation campaign advertising the popular Netflix series.
2022
Tarte Cosmetics
EDM
An electronic direct mail design + copywriting for Tarte's Mermaid Collection.
2017
Voice Out
The Night Campaign
A campaign targeted at raising awareness on noise pollution in communal spaces.
2018
Old Town White Coffee
Menu coupon designs
2018
Tanyu
Tanyu out-of-home activation advertisements
2018
Lalune Crossaint
Redesign of Lalune Crossaint's mascot + store banners
2018