TBWA is the designated advertising agency to design the annual "The Big Break" advertising event held by the Association of Advertising and Marketing Singapore.The Big Break Festival, the selected proposal for the direction and theme for this year's advertising fair. With a music-festival concept in mind, we transformed this fair into a relatable, fun and appealing event that will draw Gen-Zs. To promote this event, key visuals, websites, EDMs, posters, banners, social-media marketing, out-of-home activation and on-site collaterals were designed and supervised by me and my copywriting partner. All designed materials are aligned with the key visual, using stickers as a core design element to convey infoirmation about the agencies attending the event and also capture the attention of the younger generation.