The Heineken Festive campaign at ION Orchard took place from November to December of 2020. For this campaign, I worked with clients, JCDecaux and SBS Transit to design out-of-home advertisements in shopping malls and out-of-home activation.
This is a campaign for the 2021 'All Is Love' Christmas Takeover showcase at ION Orchard. I assisted the creative directors in the ideation and proposals of the designs to the clients. For the execution of the project, I worked with 3D visualisers and copywriters to produce realistic insitus of the campaign can be brought to life in the mall.
To attract visitors at ION Orchard during the busy holiday season, the activation idea is to create an unforgettable Cartier experience full of extraordinary surprises.
Two directions have been proposed for the Christmas Takeover campaign. " Open The Extraordinary" & "Concierge Extraordinaire".
