Heineken Pure Malt is a campaign advertising the natural ingredients used in Heineken beers. The main objective of the campaign is to promote the four key ingredients, pure malt barley, hops, A-yeast and water. In this campaign, I worked with digital strategists to design and animate social posts and instant experience ads for Facebook and Instagram. The Instant Experience ad provides and interactive and immersive interface that highlights the product. ​ For the Heineken Pure Malt Campaign, the Instant Experience post starts off with a GIF, prompting the user to click on the ad. Upon clicking, the Instant Experience post opens up into a full-screen vertical scrolling video featuring the different natural ingredients that make up Heineken Pure Malt.The design has been well-received by the clients and have garnered much more consumer interaction than ever, making it a huge marketing success.