The Heineken Festive campaign at ION Orchard took place from November to December of 2020. For this campaign, I worked with clients, JCDecaux and SBS Transit to design out-of-home advertisements in shopping malls and out-of-home activation.
The Heineken Zero Alcohol Campaign promotes the Heineken 0.0 line of drinks. The concept behind this campaign is to portray the series in a healthy lifestyle manner, a beer that can be consumed any time anywhere.
For this campaign, I designed the key visuals for the project and worked with FA artists who adapted my designs into other variations. For this campaign, I've also designed the bus wraps for the SBS Transit buses. The buses with the Heineken Zero Alcohol designs travelled around the central area of Singapore.
