This limited-edition Mid-Autumn Festival packaging reimagines The Macallan’s signature chevron pattern through a contemporary lens. Designed as a seasonal release, the packaging delivers an elevated unwrapping experience that blends festive tradition with modern elegance.
The Macallan Mid-Autumn Festival Limited Edition packaging takes inspiration from the full moon, together with the iconic Macallan chevron pattern, the packaging takes on an elegant yet contemporary approach to the design. From the greeting card to the product packaging, the design invites customers into a refined, immersive unboxing experience.
