The Olay China Festive Packaging Campaign features a typography centric approach to packaging design. The idea we had for this route was to collaborate with an artist to create a limited edition packaging. Hence, I created this typography font with elements similar to the artist to showcase how this collaboration can be executed and produced for the campaign.
This is a design that I did for Olay’s 2021 christmas limited edition packaging. This is part of the winning pitch propoasal that Olay has selected for our company to work on next year’s festive packaging. This was my first time working on a pitch and even winning one! I had the opportunity to work with 3D visualisers, art directors, creative directors and copywiriters.
