For this social content, we came up with a series of 3D OOH videos that ties in the new launch with different upcoming celebrations in 2025.Some holidays include Chinese New Year, Valentines day, Hari Raya, World Sleep Day etc

With Chinese New Year coinciding with the launch, it's the perfect opportuity to highlight the online-exclusive coloirs, which also hold auspicious significance in the tradition.

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Paint the New Year with prosperity

Visual Cues
A larger-than-life red snake and green snake slithers throughout Singapore locations like Marina Bay, Orchard and Chinatown. They paint the town green and red–colours of prosperity. The S25 Ultra hovers mid-air before gracefully descending. The snakes wrap around the devices and they magically change colour to reflect the online-exclusive shades.

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Love is in the air this Valentine's Day, powered by Galaxy AI.

Visual Cues
A life-sized ring box is seen in the middle of the Singapore landscape. Inside sits a giant Galaxy Ring. As the ribbon falls away,the box opens up from all sides and heart balloons slowly lift the Ring up into the sky.